Looking for ways to create your brand story or build your brand identity? We break it down for you in 8 steps.

  1. Complete Your Brand Strategy.
  2. Dig Into Your Current Brand Identity.
  3. Know Your Personas.
  4. Identify Your Competition.
  5. Write Your Creative Brief.
  6. Brainstorm Your Visuals.
  7. Design Your Individual Elements.
  8. Build Your Brand Style Guide.

Complete Your Brand Strategy

This can be done working with a brand strategist. We love doing the work ourselves, but it often makes more sense to do it with a team lead outside your organization to help give you added insight. We love to use Hoyle Marketing Group, they do a great job with over 20 years of Marketing Strategy experience.

Dig Into Your Current Brand Identity

Breaking into your current brand identity through discovery can help you analyze and determine if you need a brand refresh or a redesign. A refresh can keep or update recognized visual elements. Or a new look, tone and presentation of the overall style will bring fresh recognition. A redesign is a new identity and brand system for the same name. And with the new design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

Know Your Personas

Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviors and goals.

Identify Your Competition

We’re happy to talk further about your objectives. Just contact us to set up a time to discuss a brand refresh or rebrand in more detail.